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After familiarizing ourselves with the needs of our users and their charging habits through online and internal documentation, we created a persona to summarize our research findings. We also drew a user story to understand what some EV owners currently do to save up on electricity during off-peak hours, as well a journey map of a user purchasing a new EV charger.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/d8d5e0f7-1aac-4608-9d4f-8b168fd0481c_rw_1920.png?h=bea62afd7b4c8317eb6bb58bfba0ff2e)
FLO's current design has some usability shortcomings: the schedule feature is hard to find, setting up the hours when it is not charging is confusing, additional settings like voltage intensity and seasonal changes are too savvy and can scare away some users.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/383f5bbd-b364-4c74-aee6-e0064db3eeab_rw_1920.jpg?h=5b740a63301c77d8e08cadafb66f927e)
We conducted competitive analysis to understand how competitors were meeting these needs and what they were missing.
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We formulate a series of How Might We (HMW) questions in order to prepare our brainstorming session.
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