![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/659a2638-4661-47e0-a2a0-a1032e7cce83_rw_600.png?h=570dd560a737fcbe47c7bf412902191c)
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/a8b6109b-a4d9-4b86-820e-df6d085a5cc4_rw_1920.png?h=a5082a3f8a681def6550ada660fe835e)
Meet the team: Kevin, Kesheerah, Lisa (myself) and Paola, known as the jUXtice league.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/a449e265-1a5c-4228-bed8-a98d0b6299ad_rw_1920.png?h=e9f44d989d59d4b249860f84f32f2034)
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/0f3ae2d1-ea1f-49b5-bf66-b135a883d337_rw_1920.jpg?h=f7d9efbd125523195bf83d4d65a4fced)
After analyzing the current product offering and current customers demographic data (predominantly males in their 20s), we decided to focus on Monique's persona as she represented the new market we were looking for.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/77cbd1dc-0147-4c98-bd22-9bd301ea28d9_rw_1920.jpg?h=1316abff31944a4386050dbb4c6ec701)
In the journey map scenario, our persona is looking to open an account specifically for her freelance business. As she scams articles and videos to compare different offerings, she is drawn to products that can offer features targeted to her tracking needs.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/069388c9-330c-4870-8831-76799af9852a_rw_1920.jpg?h=1f37677c6b89f7c865ae3b88e04c1885)
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/a955d5f3-1a35-4b62-8864-a340469bc740_rw_1920.png?h=4e08871625ca573d10b7f7627cd4e589)
The onboarding flow is minimalist and fast, allowing the using to try the feature in a demo mode and enter the basic information needed to open a banking account. 24 hours after signing up, they can start using their account provided that they passed the security requirements.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/2758a6bd-d588-4824-b8d9-9b5ca3e8dda4_rw_1920.png?h=83574b9b73a730401c1f5b2c34ed6c82)
Users can sort out a transaction under the appropriate client folder by swiping left on it and tapping the folder icon. They can also attach a picture and add a note.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/891f2cc2-cb7a-445a-9b98-58fabab6f4e7_rw_1920.png?h=32d75d8604e65f1ea36565a06041a5c3)
The branding for this product is bold, modern and premium as it targets a relatively young demographic that is image conscious.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/893cf13d-e833-439f-951d-a970fb24f2a8_rw_1920.jpg?h=aa1f9aa0b144fbb6e3ae1d1406d02cd3)
We were able to improve our solution by tweaking certain elements thanks to feedback from 14 users in our surrounding (both freelancers and non-freelancers).
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/419d148e-dc3c-44eb-b89c-49d930aafa92_rw_1920.jpg?h=2274314c4fb2d36a6f39544794c2d817)
Flow chart to map out all potential scenarios and facilitate communication of the intended interactions.
![](https://cdn.myportfolio.com/35d5eddf-67b8-4303-b8f7-c78acfde3d5c/69e2d56f-0d2e-45a2-af38-9832899deced_rw_1920.jpg?h=1dc40c4692a04dc2ab0341140296d4b5)
Developer handoff included annotations, explanations as well as the design system library gathered under a Figma file.